Rooted in Nature.
Backed by Science.
Ingredients selected based on clinical research from peer-reviewed journals.
What Makes Ruba Different
Multi-Symptom Relief
All-in-one solution supporting hormone balance, cognitive health, and inflammation control.
Delicious Flavor
A clean citrus taste with a subtle hint of rhubarb - easy to enjoy every day.
Rooted in Science
Each ingredient is selected based on peer-reviewed clinical studies.
Value
At less than $2 per serving, premium ingredient support without the premium markup.
Hormone-Free
No prescription needed; no medicinal taste. A hydrating drink that puts plant extracts to work for general health and wellness.
Committed to Progress
2% of profits fund clinical research for more answers, less menopause stigma and health equity for women.
Ruba's Story
Ruba was born from personal necessity and a powerful conviction. Its founder, Iasmine (pronounced ee-yaz-mini), is an entrepreneur with degrees in both the History of Science and Medicine, and Law. This unique lens allows her to view the challenges of menopause, not merely as a biological phase, but as an underserved area where historical knowledge, scientific innovation, and regulatory frameworks intersect.
Inspiration also comes from women who refuse invisibility: healers providing care under siege, elders commanding stages into their nineties, Indigenous leaders defending land and plant wisdom as legitimate science, and brave women exposing how systems shape bodily experience. These role models underscore Ruba’s core beliefs: that healing is a collective endeavor; that wellness is universal justice.
The name Ruba in Arabic means a hill-like elevation symbolizing strength and stability, matching the brand’s purpose: to help women rise and stand tall through change with knowledge and grace.